A Blockbuster, Another Universe; DC takes a gamble



On March 25, DC’s answer to Marvel Cinematic Universe will be released to the public in the form of Batman v Superman: Dawn of Justice. According to insider sources, the project may be the most expensive film ever made at a little over $400 million, according to Forbes.

The film stars Ben Affleck and Henry Cavill in the titular roles of Batman and Superman, with Jesse Eisenberg as the infamous villain, Lex Luthor. The film has spent the better part of three years in production, much longer than most films, as both the public and the industry hold their breath to see if this new film will capture the same success as its main competitor Marvel.

The  main purpose of the film will be to jump-start Warner Bros. DC’s film universe, which is many years behind Marvel. This is just a beginning for Warner Bros. as within the next two years, they will release Suicide Squad, Wonder Woman, and a Justice League Film. Although they had a late start, they are by no means any less ambitious as they have at least a dozen films in various stages of production according to Yahoo Movies.

DC’s plan for box office success is quite opposite to Marvel who were very careful and deliberate in building their movie universe with smaller movies such as Thor and Iron Man leading up to bigger and louder movies such as The Avengers. Marvel’s plan has paid off with over $3 billion at the box office in domestic gross sales.

On the last Friday of March audiences will find out if DC’s big bet will have paid off.


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