BY ANDRES DIAZ
Every year Coachella Valley Music and Arts Festival hosts artists that are beyond talented at what they do, unfortunately many of these artists go undiscovered unless the attendees really open their minds to hearing new music.
Coachella is a place where not only big name artists have a platform, but for artists who have also been around producing good music that deserve more recognition and appreciation.
If you are someone who does not have a niche when it comes to listening to music and is always open to discovering new talent, then please keep reading. If you are the complete opposite of the previous statement, I would still advise you to keep reading because you know what they say, change is always good.
The following group of people are all talented individuals who have dedicated a great amount of time into becoming their own unique musicians.
You would not want to miss these performances at Coachella this year.
We kick off the list with Josh Legg known professionally as Goldroom, a Boston, MA, native who now resides in Los Angeles. Goldroom is a producer, songwriter, and a singer. The guy really does it all. He describes his output as “modern dance music production incorporating live instrumentation.”
With a name appropriated by an Echo Park bar known for its $4 special which includes a Pabst Blue Ribbon beer, a tequila shot and tacos, Goldroom really lives up to his name with producing music you will not be disappointed with. Inspired by artists like Daft Punk, Nirvana, and Al Green, he is a true creator of dance music for beach parties, backyard gigs and evoking images of summer bonfires while sipping Coronas.
Next on our list is Jason Chung, known as Nosaj Thing, an American producer based in Los Angeles.
According to The Fader, he has produced tracks for artists like Kendrick Lamar, Kid Cudi, and most recently Chance the Rapper. An artist who developed a love for music at the age of 12 teaching himself the basics on turntables, he is someone whose music will take you somewhere to a different place.
Nosaj Thing creates soulful beats with a twist of electronic and hip-hop, all in one. A real pleasure to the ears. Not to mention the visuals that accompany his music, both combined is truly a cloud 9 experience.
We now travel from Los Angeles to Toronto, Canada, introducing BadBadNotGood, abbreviated as BBNG.
They are known for their jazz indulged hip-hop music which is produced intensively unique with free improvisations. To say that they are a bit different is an understatement. I have yet to hear any band produce music like BBNG. You get a feeling as if you are in a jazz show but at the same time at a hip-hop convention in Detroit.
From their tasty bass lines to silky smooth key progressions they are forever imaginative in what they can do with their music. Ultimately, they are a group of revolutionary hip-hop electronic beat makers at heart.
Last but not least we end the list with Cassy Britton from the United Kingdom.
A DJ who is known for her strong, independent and unique style, whose feminine power and sensitive musical flow delivers diverse techno with soul, warmth, elegance and a touch of mystery. When Cassy sets foot on stage, her entire selection of music brings people together to dance.
There is this feeling you get when you listen to her performance that makes you feel like there are no other worries in the world. From deep hard-hitting house music to groovy dance tunes, she is a genius at her art.
An honest, true and powerful feminine force, Cassy is a humble artist who knows and speaks her mind and stands strong as a unique inspiration in dance music.
We end the list here, but unfortunately there are so many more artists like these mentioned attending Coachella that are hidden gems yet to be discovered by us.
Although we can’t cover them all, I only hope that many see the opportunity of discovering the gifted talent while attending Coachella. Whether it is these four groups of people or other entertainers, be open to listening to different artists as you might not know what you are missing and yet to love.
Festival-goers enter through the main gate at the Coachella Music and Arts Festival – Weekend 2, on Sunday, April 19, 2015, in Indio, Calif. (Photo by Zach Cordner/Invision/AP)