The Chaparral Advertising Media Kit

College of the Desert Student Newspaper

Reach the COD Community

The Chaparral is the official student-run digital newspaper at College of the Desert, providing campus news, student stories and community coverage. Advertising with The Chaparral allows businesses and organizations to connect directly with students, faculty and staff across the college.

The newspaper is fully digital, offering advertisers visibility through website banners and social media promotion.

Audience Overview

According to College of the Desert Institutional Research data for the 2024–2025 academic year, the college serves 20,473 students, the highest enrollment in the institution’s history.

Gender

• 55.3% Female

• 43.5% Male

• 1% Non-binary

Age

• 37.9% — 19 or younger

• 24.1% — 20–24

• 11.7% — 25–29

• 8.5% — 30–34

• 5.8% — 35–39

• 7.3% — 40–49

• 4.7% — 50 or older

Ethnicity

• Hispanic: 67.3%

• White: 16.8%

• African American: 2.4%

• Asian: 1.7%

• Native American: 0.3%

• Pacific Islander: 0.1%

Publication Schedule

Thechaparral.net is updated weekly as news happens, providing consistent visibility for advertisers throughout the semester.

Advertising Opportunities

Advertisers can choose from several options:

• Website banner advertisements

• Sponsored content opportunities

• Social media promotion

• Semester-long advertising packages

Custom packages are available for businesses and organizations looking to reach the College of the Desert community.

Advertise With Us

To place an advertisement on thechaparral.net, click the SNO advertising link on the website or contact:

Laurilie Jackson
Faculty Adviser, The Chaparral
[email protected]

You will be connected with the student advertising manager to discuss ad placement and availability.