By Jasmine Hernandez
The Seven Six Trade Show will be hosting a poolside, streetwear savvy event at the Ace Hotel in Palm Springs. The showcase will present the latest collections in clothing and accessories from 21 different underground brands. The trade show will take place Thursday, May 15 from 3 p.m. to 11 p.m.
This free for all ages Pool Side Pop-Up presented by the Seven Six Trade Show will have a festive atmosphere with DJs playing deep house and hip hop music from the beginning until the end of the event. There will also be a chance for attendees to get involved and win a variety of items. Free tattoos, vape utensils, and clothing from brands at the event will all be raffled off by the end of the night.
Great underground designers will fill the 8 hour trade show to sell their summer season collections. Jon Phenom, a well known apparel designer, will be among the other designers but will also be speaking live from 6-6:35 p.m. as a mentor on how to build your own brand.
“Everyone can come and learn something about fashion,” said Omar Czar, main organizer for the Seven Six Trade Show. Czar is focused on bringing the underground streetwear look to his trade shows, a scene that he feels has not yet been brought to the Coachella Valley. Another main motivation for the Seven Six Trade Show is the debut release of the clothing brand Dreamwrker, established by Czar.
The inspiration for the Seven Six Trade Show is the already known Agenda Show which has expanded their trade shows to listings in Long Beach, Las Vegas, and New York. The Agenda Show is the most diverse and creative lifestyle fashion trade show in the world, so this encourages Czar objective; “I want to bring that type of genre of brands to the Coachella Valley,” says Czar.
The Ace Hotel & Swim Club is located at 701 E Palm Canyon Dr, Palm Springs, CA 92264.